This elaborate London exhibition hailed 45 years of Timberland’s instantly recognisable ‘Yellow Boot’, and its path from workwear innovation to style icon.
The showcase featured special collaborations from contemporary brands including Off White, Stussy and Supreme, presented on plinths in display cases.
Made Up’s production included: creative lighting that resembled a 90s-style rave party while functioning as a high quality exhibition, an illuminated experiential entrance tunnel, plinths and other assets, plus a large video wall wrapping the stage area where rapper Yxng Bane performed. Photography from social media users supplied via photo sharing platform Unsplash backdropped the experience.
Made Up’s technical division also provided audio and staging for the live act, integrating the entertainment seamlessly into the exhibition itself.