Pernod Ricard Convivial Gin Evening

Made Up provided bespoke fabrications and bars for Pernod Ricard’s Convivial Gin Evening held at Printworks in east London.

The private company event featured three bar areas created by Made Up, themed around Pernod Ricard’s Beefeater, Monkey 47 and Plymouth Gin brands.

For the Beefeater bar, our central London workshops built a walk-through archway bedecked with foliage and garnishes which guests could pluck from its walls and add to their drinks. Specially-created, branded, shelving units also offered fruits, botanicals and other herbs for the same purpose, giving guests the opportunity to see, feel and smell many intense and memorable flavours associated with the product.

The Plymouth Gin bar used maritime props, and coastal interior design tropes, to create a contemporary seaside feel. Reclaimed timber table tops evoked driftwood and beach combing, while plants in hanging glass globe terrariums offset the nautical flavour with a surprising, on-trend element.

Monkey 47 Dry Gin, a premium product, was represented by a very quirky experiential serving station. A small room tucked away in a remote area of the venue served customers their chosen drink, seemingly handed through a hatch in a monkey’s paw. Unlike the other bars at the evening, the Monkey 47 offering was completely unannounced and intended for guests to discover.

Furniture for the event as a whole was specially sourced to complement Printworks’ industrial heritage.

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PRODUCTION SERVICES

Creative Design for Events and Production, Experiential Events, Technical and Fabrications


Our agile approach to creative concept and ideation reduces the time to design any campaign by working directly with our creative and production teams at the same time. By working as a collaborative team, we make best use of our client’s time by assessing any design and concept ideas and ensuring the end production meets the objectives.

This ensures that the designs are reviewed directly with any technical or cost constraints that may need to be considered, along with assurance that the design stands up to any safety, material or environmental considerations. Ultimately this means that the design process is shorter, more efficient and that production is much more certain to avoid any possible complications.


To ensure your creative concept meets your expectations, we offer a 3D modelling and render service, whereby we create your concept as a photorealistic model, including the ability to walk through to see how the experience will look once built.

This process gives you the opportunity to consider everything from lighting, props, layouts, and can include every single detail including fabrics, artwork, floral displays, materials and people. It will give a true idea of size and space as well as allow you to modify the physical layout if needed before committing to the expense of the build.


If you really want to impress your audience, the only way is to have a unique one-off production to distinguish your brand from your competition. Creating unique centre pieces, vehicles or structures is one of our company specialities. We can fabricate unique pieces here at our dedicated workshop in central London.

We’ve built everything from vans to tuck-tucks, theatrical props and elaborate bars, to branded pop up retail outlets, one-off ferris wheels, giant clocks or headphones container conversions, escape rooms and a million other products besides.

With a design and production portfolio experience in TV, film, luxury brands and music productions, we have built it all. From Vevo to the BBC, Virgin Atlantic to Net-A-Porter, Absolut to Perrier Jouet, Amazon to Timberland, the list of unique one-off products is endless.

We can design anything you can imagine from the ground up, fabricate from any material including plastics, steel or timber and build in our twin 6500 square foot workshops in London and Essex.

No matter how big or small your event is, we have an enormous range of technical equipment available. Whether it is an intimate event, corporate AGM, music or stage production or a multi-stage festival, we can supply everything you need. 

We have a wide selection of audio and visual products available direct from the our UK technical warehouse to hire, along with the technical expertise in-house to install and operate for the live event. From staging, rigging and SFX to giant LED screens, blended projection, lighting, sound and control systems.

Our technical team can work with you on whatever your needs are and provide a full range of consultation, design. We also offer a full range of SFX capabilities including pyrotechnics, dry ice, foam, laser displays and much more.

Our experience of stage design, lighting and sound is unparalleled. With over twenty years experience working with the worlds biggest clubs and superstar DJs in Ibiza, we have honed our ability to deliver the finest quality live productions. 

Delivering for clients like the BBC to deliver Radio live events across the UK and Europe has given us the breadth of experience needed to deliver events on any scale. Having produced events for Annie Mac, Blondie, BBC Click Live and countless others and delivering to venues such as the Roundhouse, Hyde Park, Pacha and Amnesia in Ibiza among many others.

Our teams are fully able to seek council and event approvals, establish health, safety and method statements, and ensure the necessary agreements are in place for rigging, hanging and power provisioning, as well as logistics, security, crowd control and crewing to manage the construction. Safety and security is key and our teams ensure it is managed from end to end.

From digital interactive dancefloors that change colour as you dance, to piezo electric soundwaves that cook food, we have a fantastic range of capabilities in-house to build bespoke and unique digital productions. This can range from custom photobooths, to interactive displays and experiences.

With a team of dedicated electronic engineers and computer programmers, we can create anything you can imagine. Whether it is interactive digital tracking, payment services, entry and exit systems, or something more bespoke, we have a wide range of products and services available for customisation, installation and operation.

We also offer a range of services utlising the latest augmented, experiential or virtual reality.

We don’t limit our events to just be in person. In a digital age where your customers and clients can be global, we offer the latest state of the art digital video processing systems to stream events live around the world in real-time.

Using specialist video capture and broadcast technology, along with multi-camera vision mixing we offer the highest quality streaming capabilities on the market. With a graphics overlay mixer, sound processing and hardware video compression, you can be sure that your audience get the highest quality experience to reflect the quality of your brand.

Whether this is an annual AGM, live music event, stage production or awards ceremony, we can produce a live broadcast production with our in-house video and live streaming production crews.

We’ve worked with brands including Kaspersky, BBC, Net-A-Porter, L’Oreal and Stock-X to connect with their colleagues, hold shareholder meetings, and publicise product releases to their engaged audiences. Working closely with media networks including Google, YouTube, Twitter and Facebook, we help you include, engage, and grow the audience you want. Click here for more info.

Our event dressing service is one of the most important parts of our production offering. By ensuring the smallest details are addressed you can add enormous value overall to any production. We do not spare a moment on dressing and we have a dedicated dressing team that will source the materials, products and floral displays.

When you are producing the full lifecycle of an event, it puts you in an ideal position to ensure that all of the smaller details are captured and included. We involve our set dressing teams early in the process, to ensure that they fully understand the production goals and ensure they source the best products. They also test products from across the landscape to ensure durability, quality and visuals of any selected products and materials to ensure they meet the high standards of the production.



We’re not just here for the exciting things in life. Wherever your production takes you, we have a dedicated logistics team to support you, and if needed we have our warehouse and logistics centre to support your storage and distribution needs.

Our secure dedicated warehouse on the outskirts of London is organised using state of the art software and registration systems. You can store your production or brand assets throughout the year, and obtain access to them when you need without any reason to worry about them. 

We also have capabilities to manage logistics across the UK and mainland Europe, for tours, production pieces, technical products and materials. If needed we can also install and operate on your behalf, anywhere in the world.

Made Up provide an enviable ‘black book’ of talent and staff including bar, catering, dancers, performers, greeters and front of house, along with contacts that extend to some of the worlds greatest music performing artists and DJ’s.

In addition, we have full crew capabilities, including lighting, laser, SFX, sound and vision operators along with management staff, event managers and engineers. Whatever your needs are you can be sure we have trusted specialist teams available to meet every demand.

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This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

We will use your personal information to contact you in relation to any queries you may have submitted to us electronically, either by e-mail or via an online form, relating to our products and services. We may use your personal Information to contact you via e-mail with newsletters, marketing or promotional materials from time to time.

In compliance with EU GDPR policy, If you would like to be removed from our records at any time, please send a request to info@madeupltd.com, with the subject line “remove my details” along with your registered e-mail address.

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The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure.

While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

This Privacy Policy is effective as of (01/02/2020) and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

If you have any questions about this Privacy Policy, please contact us at info@madeupltd.com.

About us

Founded in 1998 by Cy Kelly, Made Up have been at the forefront of the corporate, entertainment and lifestyle experiential industry as its grown into the most compelling creative sector in the world.

With workshops and studios in central London and Ibiza, we have led the way in providing every aspect of event organisation: from one-off builds, set designs and visual displays to talent management, pop-up events and logistics. Our clients range from the world’s leading companies to cutting-edge producers and creative marketing agencies.

We’re proud to count market leaders such as the BBC, Apple, Amazon and Virgin Atlantic among our clients, alongside brands such as Stock X, Grey Goose, Absolute Vodka, Timberland and KIND. In the past year alone we’ve created stage headers at Glastonbury, bespoke visuals for Blondie, and the applauded Radio One Escape Room.

Ultimately our ambition is to create productions that are compelling, memorable and meaningful. We have delivered 1000’s events to countless clients and helped expose brands and talent to millions of participants.