we do creative production management fabrication streaming staging digital virtual studios installation simplicity fun

Beautiful Experiential Event productions Made Simple

creating Immersive event productions to connect with audiences for over 20 years.

With over 20 years experience in experiential, live music, exhibition and events production, we understand how the connection between emotions and immersion are the key to creating memorable moments. With our team of dreamers and creative professionals, we know how to bring the very best of creativity, design, quality and functionality together, to deliver amazing experiences to every event production.

For corporate brands

With our in-house creative, artistic and event production teams, we can manage the entire lifecycle of any event, and between our teams we’ll create magic.

For creative agencies

If you have a campaign ready to go, we can directly engage our in-house fabrication and technical teams and help turn the ambition into reality.


Whether your event needs to fill an exhibition hall, an intimate venue, or you produce festivals and music tours, we have years of experience delivering it all.

THANK YOU everyone in the Joe Wicks vision team for all your hard graft, creativeness, ingenuity and good humour. What you did really has made a significant difference to children and their families who need support.


concept design

Working with our creative concept team, we can develop ideas in our ideation workshops. These are a chance to brainstorm and consider the art of the possible to determine the most effective, creative way to achieve maximum amplification of your campaign.

Creative Design

We offer a full set of creative services that range from creative design workshops, through to 3D visual renders of concepts. Designs can be printed using our large format printing service for use in sets, or as visual content for marketing, branding or social media campaigns.

scenic fabrications

Our fabrication function can produce bespoke products to your specific design. With state-of-the-art CNC and Laser technology, we design and build props, scenic products, mechanical and set pieces to suit your specific needs, and we are able to integrate tightly with our in-house technical services function to ensure that end-to-end integration works as needed. Click the link above to find out more.

technical services

Our services range from DMX controlled lighting, giant LED display screens, blended projection and LED dance floors, through to highly integrated audio and visual, software controlled immersive displays. Whether you are running a music tour, festival, or an experiential event, we have a huge range of technology products and expertise to support you.

digital productions

With our talented team of digital producers, we can create bespoke digital products that speak to your message and brand specifically. From trend areas such as VR, AR and XR, through to bespoke software-controlled interactive experiences, we can trailblaze something special and unique your audience will remember.

Live Streaming/Virtual Studios

As the expectation from audiences for high production standards increase, we can help you to deliver that TV production standard, without the TV production costs. Whether it is a physical studio chat show, corporate AGM or a virtual destination studio, we can deliver an outstanding experience for your audience. Click the link above to find out more.

Custom installations

From pop-up shops, bespoke bars to architectural installations, we can design, build and install custom creations to meet your event production needs. We have worked with vehicles, containers, retail outlets, chic bars, restaurants, boutique hotels and state-of-the-art offices. You give us the space, we'll deliver a beautiful installation.

actors, artists & performers

We have an extensive catalogue that we can call upon to bring an extra dimension to every event. From the world's leading DJs and performers, dancers, bar staff, security and beyond. We are proud of our relationships and our broad network of partnerships.

“Nothing happens unless first a dream”

Carl Sandburg - poet

Can the power of imagination become creative visualisation? Can fleeting events become lasting memories? Can the familiar become transcendent? We know they can when concepts are executed well. At Made Up, we turn concepts into reality. With over two decades of experience catering to the most covetable lifestyle and entertainment brands, our knowledge and technical expertise are exceeded only by our passion for perfection.

By cutting the distance between concept and execution, we bring unparalleled expertise, originality, ingenuity, talent and vision to each project, treating each as a pioneering enterprise. We’re breaking new ground, delivering the seemingly unreachable idea, whilst tending to the smallest detail. We are people who love what we do, who are proud of what we produce, and love sharing in the journey with our clients.


success rate
virtual events this year
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Happy Clients

no one wants boring, so we don't offer it.

Like you, we want our event productions to stand out. If you’re looking for something simple, we’re probably not for you. We favour the brave and those that want to bring big dreams into reality. If you are looking for an event production partner that delivers quality, imagination and something crazy exciting, well then relax, you’ve found us….

we bring events to life

showcase productions

find more in our production gallery

Made Up productions create memorable moments that educate, inspire & captivate

You couldn't be in better hands

Our Team

Cy Kelly

Managing director & founder


Danny Cooper



Nick Beveridge

financE director


Fergus Gillies



James Braybrooke

Head of technical services


Jon McMullan

Head of Live Events


James Lawless

Financial controller


Jolin Mah

Finance & HR Manager


Harriet Jones

Project delivery manager


Rosie Joyce

project manager


Mitch Sherratt

Technical operations


Aaron Boardman



WE haVE PROUDLY produced FOR

the Very best opinions

What our Clients Say

"I would also like to say a huge thank you to all your staff. your fantastic team completely fulfilled our expectations. Simply amazing, and the beautiful artwork lives on."
"Having to deliver a corporate live stream to three continents is stressful enough, but to do so seamlessly with two thousand delegates in the live audience was incredible."
"A huge thank you for all your hard work in helping us put on Click LIVE in Dundee last week. The staging and lighting were brilliant. Your expertise and professionalism were invaluable.."
"You brought to life the Make some Noise concept in a really modern, magical way and created a unique experience for our consumers and influencers!"
"I know these things only happen due to an immense amount of work and effort to get them perfect – you guys are an awesome team."

Our Privacy Policy

At Made Up, we respect your personal information. Please read the following statement so that you understand our privacy policy and are happy to proceed.

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name and e-mail address (“Personal Information”).

Like many site operators, we collect information that your browser sends whenever you visit our Site (“Log Data”).

This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

We will use your personal information to contact you in relation to any queries you may have submitted to us electronically, either by e-mail or via an online form, relating to our products and services. We may use your personal Information to contact you via e-mail with newsletters, marketing or promotional materials from time to time.

In compliance with EU GDPR policy, If you would like to be removed from our records at any time, please send a request to info@madeupltd.com, with the subject line “remove my details” along with your registered e-mail address.

We do not share personal data with any third parties.

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure.

While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

This Privacy Policy is effective as of (01/02/2020) and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

If you have any questions about this Privacy Policy, please contact us at info@madeupltd.com.

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Creative Design for Events and Production, Experiential Events, Technical and Fabrications

Our agile approach to creative concept and ideation reduces the time to design any campaign by working directly with our creative and production teams at the same time. By working as a collaborative team, we make best use of our client’s time by assessing any design and concept ideas and ensuring the end production meets the objectives.

This ensures that the designs are reviewed directly with any technical or cost constraints that may need to be considered, along with assurance that the design stands up to any safety, material or environmental considerations. Ultimately this means that the design process is shorter, more efficient and that production is much more certain to avoid any possible complications.

To ensure your creative concept meets your expectations, we offer a 3D modelling and render service, whereby we create your concept as a photorealistic model, including the ability to walk through to see how the experience will look once built.

This process gives you the opportunity to consider everything from lighting, props, layouts, and can include every single detail including fabrics, artwork, floral displays, materials and people. It will give a true idea of size and space as well as allow you to modify the physical layout if needed before committing to the expense of the build.

If you really want to impress your audience, the only way is to have a unique one-off production to distinguish your brand from your competition. Creating unique centre pieces, vehicles or structures is one of our company specialities. We can fabricate unique pieces here at our dedicated workshop in central London.

We’ve built everything from vans to tuck-tucks, theatrical props and elaborate bars, to branded pop up retail outlets, one-off ferris wheels, giant clocks or headphones container conversions, escape rooms and a million other products besides.

With a design and production portfolio experience in TV, film, luxury brands and music productions, we have built it all. From Vevo to the BBC, Virgin Atlantic to Net-A-Porter, Absolut to Perrier Jouet, Amazon to Timberland, the list of unique one-off products is endless.

We can design anything you can imagine from the ground up, fabricate from any material including plastics, steel or timber and build in our twin 6500 square foot workshops in London and Essex.

No matter how big or small your event is, we have an enormous range of technical equipment available. Whether it is an intimate event, corporate AGM, music or stage production or a multi-stage festival, we can supply everything you need. 

We have a wide selection of audio and visual products available direct from the our UK technical warehouse to hire, along with the technical expertise in-house to install and operate for the live event. From staging, rigging and SFX to giant LED screens, blended projection, lighting, sound and control systems.

Our technical team can work with you on whatever your needs are and provide a full range of consultation, design. We also offer a full range of SFX capabilities including pyrotechnics, dry ice, foam, laser displays and much more.

Our experience of stage design, lighting and sound is unparalleled. With over twenty years experience working with the worlds biggest clubs and superstar DJs in Ibiza, we have honed our ability to deliver the finest quality live productions. 

Delivering for clients like the BBC to deliver Radio live events across the UK and Europe has given us the breadth of experience needed to deliver events on any scale. Having produced events for Annie Mac, Blondie, BBC Click Live and countless others and delivering to venues such as the Roundhouse, Hyde Park, Pacha and Amnesia in Ibiza among many others.

Our teams are fully able to seek council and event approvals, establish health, safety and method statements, and ensure the necessary agreements are in place for rigging, hanging and power provisioning, as well as logistics, security, crowd control and crewing to manage the construction. Safety and security is key and our teams ensure it is managed from end to end.

From digital interactive dancefloors that change colour as you dance, to piezo electric soundwaves that cook food, we have a fantastic range of capabilities in-house to build bespoke and unique digital productions. This can range from custom photobooths, to interactive displays and experiences.

With a team of dedicated electronic engineers and computer programmers, we can create anything you can imagine. Whether it is interactive digital tracking, payment services, entry and exit systems, or something more bespoke, we have a wide range of products and services available for customisation, installation and operation.

We also offer a range of services utlising the latest augmented, experiential or virtual reality.

We don’t limit our events to just be in person. In a digital age where your customers and clients can be global, we offer the latest state of the art digital video processing systems to stream events live around the world in real-time.

Using specialist video capture and broadcast technology, along with multi-camera vision mixing we offer the highest quality streaming capabilities on the market. With a graphics overlay mixer, sound processing and hardware video compression, you can be sure that your audience get the highest quality experience to reflect the quality of your brand.

Whether this is an annual AGM, live music event, stage production or awards ceremony, we can produce a live broadcast production with our in-house video and live streaming production crews.

We’ve worked with brands including Kaspersky, BBC, Net-A-Porter, L’Oreal and Stock-X to connect with their colleagues, hold shareholder meetings, and publicise product releases to their engaged audiences. Working closely with media networks including Google, YouTube, Twitter and Facebook, we help you include, engage, and grow the audience you want. Click here for more info.

Our event dressing service is one of the most important parts of our production offering. By ensuring the smallest details are addressed you can add enormous value overall to any production. We do not spare a moment on dressing and we have a dedicated dressing team that will source the materials, products and floral displays.

When you are producing the full lifecycle of an event, it puts you in an ideal position to ensure that all of the smaller details are captured and included. We involve our set dressing teams early in the process, to ensure that they fully understand the production goals and ensure they source the best products. They also test products from across the landscape to ensure durability, quality and visuals of any selected products and materials to ensure they meet the high standards of the production.

We’re not just here for the exciting things in life. Wherever your production takes you, we have a dedicated logistics team to support you, and if needed we have our warehouse and logistics centre to support your storage and distribution needs.

Our secure dedicated warehouse on the outskirts of London is organised using state of the art software and registration systems. You can store your production or brand assets throughout the year, and obtain access to them when you need without any reason to worry about them. 

We also have capabilities to manage logistics across the UK and mainland Europe, for tours, production pieces, technical products and materials. If needed we can also install and operate on your behalf, anywhere in the world.

Made Up provide an enviable ‘black book’ of talent and staff including bar, catering, dancers, performers, greeters and front of house, along with contacts that extend to some of the worlds greatest music performing artists and DJ’s.

In addition, we have full crew capabilities, including lighting, laser, SFX, sound and vision operators along with management staff, event managers and engineers. Whatever your needs are you can be sure we have trusted specialist teams available to meet every demand.

About us

Founded in 1998 by Cy Kelly, Made Up have been at the forefront of the corporate, entertainment and lifestyle experiential industry as its grown into the most compelling creative sector in the world.

With workshops and studios in central London and Ibiza, we have led the way in providing every aspect of event organisation: from one-off builds, set designs and visual displays to talent management, pop-up events and logistics. Our clients range from the world’s leading companies to cutting-edge producers and creative marketing agencies.

We’re proud to count market leaders such as the BBC, Apple, Amazon and Virgin Atlantic among our clients, alongside brands such as Stock X, Grey Goose, Absolute Vodka, Timberland and KIND. In the past year alone we’ve created stage headers at Glastonbury, bespoke visuals for Blondie, and the applauded Radio One Escape Room.

Ultimately our ambition is to create productions that are compelling, memorable and meaningful. We have delivered 1000’s events to countless clients and helped expose brands and talent to millions of participants.